Ajay Modi &Amp; T E Narasimhan

Stories by Ajay Modi &Amp; T E Narasimhan

India likes its scooters. More than mobikes!

India likes its scooters. More than mobikes!

Rediff.com   28 Apr 2017

Five companies get more volumes from scooters than motorcycles.

From Kabaali to Baahubali, why brands love blockbusters

From Kabaali to Baahubali, why brands love blockbusters

Rediff.com   26 Apr 2017

More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.

Family and Rs 500 crore: How a Chettiar community is reviving entrepreneurship

Family and Rs 500 crore: How a Chettiar community is reviving entrepreneurship

Rediff.com   24 Apr 2017

Some decades ago, nearly 90 per cent of Nattukottai Chettiars were entrepreneurs; this has dropped to 15 per cent. The community plans to reverse the numbers through know-how, family support, funding and networking.

Monsoon news cheers firms with rural exposure

Monsoon news cheers firms with rural exposure

Rediff.com   19 Apr 2017

A third of FMCG sales and half of motorcycle sales come from the hinterlands

Eicher CEO downplays Bajaj claims, says not easy to unseat Royal Enfield

Eicher CEO downplays Bajaj claims, says not easy to unseat Royal Enfield

Rediff.com   19 Apr 2017

Enfield enjoys almost the entire 250-350 cc motorcycle market in country

Land of rising two-wheeler sales

Land of rising two-wheeler sales

Rediff.com   17 Apr 2017

The biggest two-wheeler market in the world is -- of course -- India. Guess who are the gainers? Yamaha and Honda.

Why Escorts wants to be fitter

Why Escorts wants to be fitter

Rediff.com   11 Apr 2017

Successful inroads in new markets could drive Escorts' national share above the current 11 per cent, reports Ajay Modi.

Parched South India faces biggest water crisis

Parched South India faces biggest water crisis

Rediff.com   10 Apr 2017

Kerala, Andhra, Tamil Nadu and Kerala are facing a severe drought this year, affecting livelihoods as well as lives.

Carmakers eye niche branding for taxi fleet

Carmakers eye niche branding for taxi fleet

Rediff.com   7 Apr 2017

Move aimed at removing confusion among private buyers

Baahubali 2 shows off its marketing muscle

Baahubali 2 shows off its marketing muscle

Rediff.com   5 Apr 2017

Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan.

Slurp! Look who's benefitting from cola ban in Tamil Nadu

Slurp! Look who's benefitting from cola ban in Tamil Nadu

Rediff.com   31 Mar 2017

Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.

Automakers sitting on inventory pile-ups hit hard by BS-III

Automakers sitting on inventory pile-ups hit hard by BS-III

Rediff.com   30 Mar 2017

Second body blow after diesel ban on engines of 2,000 cc and above in NCR.

States outdo each other on social media to lure investment

States outdo each other on social media to lure investment

Rediff.com   27 Mar 2017

Jharkhand and Andhra Pradesh use celebrity endorsers and social media campaigns to brand their state and court big business to eventually bring about job creation. Can they deliver on their promises?

When small is actually BIG!

When small is actually BIG!

Rediff.com   24 Mar 2017

Tata now occupies the fourth slot with the incremental volumes from the Tiago

Why India's auto majors are a sad lot today

Why India's auto majors are a sad lot today

Rediff.com   23 Mar 2017

Auto majors face dip in exports due to credit squeeze in Lanka, Nepal

Ginger's battle plan: bed, bath, breakfast & broadband

Ginger's battle plan: bed, bath, breakfast & broadband

Rediff.com   22 Mar 2017

The Tata group-owned budget hotel chain is going back to drawing board to reboot the brand. Is it too late?

Mahindra's R&D spending up 26 times in 13 years

Mahindra's R&D spending up 26 times in 13 years

Rediff.com   17 Mar 2017

Companies need to provide 90-95 per cent of what Europe, US, Japan, Korea may give and for that, you have to spend this kind of money: Pawan Goenka.

Tamil Nadu makes Aadhaar must for vehicle registration

Tamil Nadu makes Aadhaar must for vehicle registration

Rediff.com   16 Mar 2017

This is the first time a state is asking for PAN card for two-wheelers

Dominar wins 350cc race against Enfield, claims Bajaj

Dominar wins 350cc race against Enfield, claims Bajaj

Rediff.com   15 Mar 2017

However, Enfield said Bajaj was celebrating too early.

Renault sees more steam in Kwid despite volume blips

Renault sees more steam in Kwid despite volume blips

Rediff.com   10 Mar 2017

Kwid's early success is evident from a number of 50,000 in booking in just about a month of launch in September 2015